The work of gilles fanuchi

Aéroport de Paris — “Angry Bags” Campaign

Objective
Raise awareness about forgotten luggage in a light, playful way.

Concept
Give the bags a personality.
Grumpy. Impatient. Impossible to ignore.
“Angry Bags” turns a safety reminder into a fun visual experience.

What we did
Created the visual identity of the campaign
Designed a series of posters & billboards
Developed motion assets for airport screens
Built a clear, bold visual system for maximum visibility

Result
A memorable, humorous campaign that grabs attention instantly and encourages travelers to keep track of their bags—without adding stress.

AGENCY : HUMAN TO HUMAN
ADVERTISER : PARIS AÉROPORT
CREATIVE DIRECTORS : GILLE DOE
CREATIVES : GILLE DOE& JOHN DOE
3D ARTIST : MÉCANIQUE GÉNARALE
DIRECTEUR ARTISTIQUE DIGITAL : NICOLAS RAKOTOARY

RESPONSABLE AGENCE : SABRI MEZGHICHE
DIRECTION DE PROJET : ALEXANDRA PAYEN

Objective
Make electric the new core of Audi’s DNA.

Concept
A global traveling festival celebrating electric culture — innovation, design, performance — hosted in iconic cities around the world.

What we Did
Event identity & visual system
Digital assets & motion pieces
Global print & OOH campaigns
Modular branding adaptable to each location

Result
A bold platform that positions electric mobility at the heart of Audi’s future — and brings it to life through a global cultural experience.

Objective
Position TotalEnergies as a leading global actor in low-carbon power generation — committed to people, innovation, and the environment.

Concept
Creation of TotalEnergies Live, a global information platform showcasing the company’s actions, projects and impact around the world.

What I Did
Defined the visual identity of the platform
Created global print assets
Wrote scripts for film content & informational videos
Built a clear, accessible communication system adapted to all markets

Result
A strong, unified platform that reinforces TotalEnergies’ credibility in the energy transition and brings transparency to their worldwide low-carbon initiatives.

Objective
Encourage employees to connect, interact, and network through sport.

Concept
Launch Boost Your Feet, KPMG’s sport & networking app, with a unique brand activation:
A limited-edition Nike ID x KPMG sneaker collection offered exclusively to employees.

What We Did
Designed a custom Nike ID capsule in KPMG colors
Created the visual identity for the activation
Developed campaign assets to introduce the app internally
Built a narrative linking sport, connection, and company culture

Impact
A playful, high-engagement activation that sparked conversation, strengthened team spirit, and drove adoption of the new KPMG sport & networking platform.

Photographe : Marc Rauzier

Rabbids — Brand Refresh

Role
Art Director / Brand Strategy

Mission
Rebuild the Rabbids brand with a modern, inclusive, and scalable identity.

What I Did
Repositioned the franchise & rewrote the brand manifestoDeveloped a new global visual language (typography, color, motion, iconography)
Redesigned the brand ecosystem across digital, print & experiential
Updated the 3D character model for consistency and expressiveness
Directed assets for merchandising and product lines
Collaborated with external studios & partners (Musée Grévin, Quick)

Outcome
A fresh, unified brand universe built to evolve across media, products, and future storytelling.

MARIO + RKB : Concept & art direction on the brand. Brand content, Social media and outwear.
3D Artist:Laurine Vire & Perrine Lozingez
LOGO : Benoit Berger
FONT : OMSETYPE

Objective
Build the entire visual identity of Motorfest from scratch and define a new, younger creative direction aligned with players and car culture.

Concept
Create a bold festival universe inspired by real car culture events — energetic, colorful, vibrant — serving as the backbone of the game’s identity.

What we Did
Designed the Motorfest identity system (logo, visual language, color, typography)

Created the festival experience: containers, signage, stage graphics, UI elements
Developed key visuals, posters, and naming for all in-game events
Led artistic collaborations with external and independent artists
Built the full identity and thematic programs for each seasonal update
Created merchandising, apparel and collectable assetsThe Crew Motorfest
Art director : Gille Fanuchi, Wiek Luijken, David Guillaume
Creative director :Stéphane Beley (Fergus)
Game Director :Boris Mellet
Gameplay Director :Paul Narducci

Collaboration with Hawaiian artist, product design and IP branding

Objective
Encourage people to reconnect with real-life experiences — the chaos, the noise, the unexpected moments that make life beautiful.

Concept — “First Life”
A playful mise en abyme:
An avatar, tired of the perfection of virtual worlds, steps into real life to rediscover its raw beauty — the vibrations, the sounds, the imperfections.

Because real life is the one worth living.

What we Did
Created the core concept and narrative framework
Developed the first-ever RATP brand film around this idea
Directed the mise en abyme between avatar world & real world
Crafted a visual language celebrating the poetry of everyday chaos
Designed supporting assets for digital, social and print

Impact

A warm and human campaign that reframes public transportation as a gateway to discovery — inspiring people to embrace the unpredictable beauty of real life.

AGENCY: EURO RSCG C&O
ADVERTISER: RATP - TRANSPORT FOR PARIS
CREATIVE DIRECTORS: OLIVIER MOULIÉRAC, JÉRÔME GALINHA
CREATIVE: GILLE FANUCHI DIRECTOR: DANTE ARIOLA
PRODUCTION COMPANY: LES TÉLÉCRÉATEURS
VISUAL EFFECT: BUFF
TV PRODUCER: ANNABELLE FOURNIER

Havas Worldwide Paris

Objective
Showcase La Poste’s online services through playful, high-energy content designed to engage younger audiences.

Concept
Create two viral mini-films blending humor, pop culture and digital utility.
Inspired by blockbuster codes like Transformers, the films use robot characters and dance performances to highlight the modern, accessible and fun side of La Poste’s services.

What we Did
Developed the creative concept and visual direction
Built a contemporary viral aesthetic: fast cuts, neon palettes, dynamic sound design
Designed robot characters & movement styles
Created storytelling linking the robots to La Poste’s digital tools
Produced social-ready formats aimed at maximizing shares and visibility

Impact

Two viral, culturally relevant films that boosted awareness of La Poste’s online services — positioning the brand as more modern, playful, and connected to everyday digital life.

AGENCY: EURO RSCG C&O
ADVERTISER: LA POSTE
CREATIVE DIRECTORS: SAMUEL KADZ
CREATIVES: SAMUEL KADZ, GILLE FANUCHI
DIRECTOR: DAVID NICOLAS AKA N°6
PRODUCTION COMPANY: THE DARK ROOM @PARTIZAN
PRODUCER: OLIVIER BASSUET POST-PRODUCTION: COMPANYNUMÉRO 6 TV
PRODUCER: CÉCILE EAP

Havas Worldwide Paris